Rates

How briefing fees are structured

Pricing follows the shape of the work: recurring digests are retainers; one-time studies are scoped by SKU count, cities, or fair days. Figures below are informational starting points for household product suppliers in Vietnam.

Briefing Basis Starting reference
Supplier Pricing Digest Monthly retainer by category count (3–6 families typical) From 18,000,000 VND per month
Competitive Quote Benchmark Fixed project fee by SKU count From 22,000,000 VND per project
Category Price Assessment Quoted after category depth and geography are clear Estimate on request
Trade Fair Price Observation Per event, optional follow-up digest From 15,000,000 VND per fair

What changes the estimate

  • Number of product families and pack configurations to track
  • Whether fieldwork in Hanoi, Ho Chi Minh City, or both is required
  • Access to your historic invoices versus public wholesale signals only
  • Need for bilingual delivery or extra briefing seats

Payment rhythm

Digests are invoiced monthly in advance. Project work is typically split into a kickoff deposit and a balance on delivery of the written report. We do not process online checkout on this site; invoices are issued after scope confirmation.

Ask for a scoped estimate